Atlanta International Pop Festival (1969)

Atlanta International Pop Festival
Poster for the event
Genre	Rock, pop, jazz, blues
Dates	July 4–6, 1969
Location(s)	Atlanta International Raceway, Hampton, Georgia, United States
Founded by	Chris Cowing, Robin Conant and Alex Cooley
Attendance	150,000 (est.)

The first Atlanta International Pop Festival was a rock festival held at the Atlanta International Raceway in Hampton, Georgia, twenty miles south of Atlanta, on the July Fourth (Friday) weekend, 1969, more than a month before . Crowd estimates ranged from the high tens of thousands to as high as 150,000. With temperatures nearing a hundred degrees, local fire departments used fire hoses to create "sprinklers" for the crowd to play in and cool off. It was a peaceful, energetic, hot and loud festival with few (if any) problems other than heat related. Concession stands were woefully inadequate. Attendees frequently stood in line for an hour to get a soft drink.

The festival was organized by a promotional team that included Chris Cowing, Robin Conant and Alex Cooley. Cooley was also one of the organizers of the Texas International Pop Festival a few weeks later on Labor Day weekend, as well as the second, and last, Atlanta International Pop Festival the following summer, and the Mar Y Sol Pop Festival in Puerto Rico from April 1-3, 1972. The sound system for the 1969 Atlanta festival was supplied by Hanley Sound of Medford, Massachusetts, and the light show was provided by The Electric Collage of Atlanta, both of which would return for the second Atlanta Pop Festival.

On the Monday following the festival, July 7, the festival promoters gave Atlanta’s music fans a gift: a free concert in Atlanta’s Piedmont Park featuring Chicago Transit Authority, Delaney & Bonnie & Friends, and Spirit, all of whom had played at the festival, and Grateful Dead, who had not. According to the Atlanta Journal and Constitution, the free event was the promoters’ way of showing “their appreciation for the overwhelming success of the festival”, although Alex Cooley has also described their motivation as simple hippie guilt at making a few-thousand-dollar profit. Piedmont Park had by then become the location of regular, free, and often impromptu rock concerts by mostly local Atlanta bands, and, beginning in mid-May of 1969, by Macon’s new Allman Brothers Band.