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Atari Games

Atari Games
Industry Arcade games, video games
Fate Dissolved by Midway Games
Founded 1984; 33 years ago (1984)
Defunct 2003 (2003)
Headquarters Milpitas, California, U.S.
Key people
Ed Logg
Products Gauntlet, Marble Madness, Paperboy
Number of employees
400
Parent Warner Communications (1984–85)
Namco (1985–86)
Independent (1986–93)
Time Warner Interactive (1993–96)
Midway Games (1996–2003)
Website web.archive.org/web/*/http://atarigames.com

Atari Games Corporation was an American producer of arcade games. It was originally the coin-operated arcade game division of Atari, Inc. and was split off into its own company in 1984.

When the Atari Inc. division of Warner Communications lost $500 million in the first three quarters of 1983, its arcade coin-op division was the only one to make money. In 1984 Warner sold the Atari Consumer division of Atari Inc. (which included the video game divisions) to Jack Tramiel (who named his company Atari Corporation), but retained the arcade coin-op division (Atari Coin), renaming it "Atari Games". The agreement between Tramiel and Warner Communications was that Atari Games must always include the "Games" after "Atari" on its logo and that Atari Games could not use the Atari brand at all in the consumer market (computers and home consoles). Atari Games retained most of the same employees and managers that had worked at the old Atari Inc. It was able to carry on with many of its projects from before the transition. Atari Corp., in contrast, froze projects and streamlined staff and operations. In 1985, the controlling interest of Atari Games was sold to Namco (a company with strong past ties to Atari Inc.), who soon lost interest in operating an American subsidiary. In 1986 a group of employees bought Namco's share.

Atari Games continued to manufacture arcade games and units, and starting in 1987, also sold cartridges for the Nintendo Entertainment System under the Tengen brand name, including a version of Tetris. The companies exchanged a number of lawsuits in the late 1980s related to disputes over the rights to Tetris and Tengen's circumvention of Nintendo's lockout chip, which prevented third parties from creating unauthorized games. (Atari Games' legal battles with Nintendo should not be confused with those of its former parent company—Atari also exchanged lawsuits with Nintendo in the late 1980s and early 1990s.) The suit finally reached a settlement in 1994, with Atari Games paying Nintendo cash damages and use of several patent licenses.


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