Editor | Steve Morgenstern |
---|---|
Categories | Video game |
Frequency | Bi-Monthly |
First issue | May/June 1982 |
Final issue — Number |
March/April 1984 11 |
Company | The Atari Club |
Country | United States |
Based in | Philadelphia, Pennsylvania, U.S. |
Language | English |
ISSN | 0731-5686 |
Atari Age was a magazine distributed to Atari Club members from 1982 until 1984. It was published by The Atari Club, Inc., a subsidiary of Atari, Inc. The magazine only covered Atari products and events, offering exclusive deals to its readers, and serving as an advertising and merchandise outlet for the company. Atari knew its readers had a passion for their product already, and used the magazine to build brand loyalty. The articles extolled Atari games and lavished them with praise, regardless of their comparison to similar products from competitors. The magazine was based in Philadelphia, Pennsylvania.
Created in 1982, Atari Age was given to all Atari Club members as a perk for joining the club. Upon paying the US$1 club membership fee, the member would also receive a year's subscription to Atari Age. The magazine regularly featured content related to all things Atari. This included coverage of Atari-related news, coverage of Atari-related events, exclusive looks at new products from Atari, technical articles, exclusive offers to Atari Club members, and a full catalog of Atari-related merchandise and paraphernalia.
Atari Age ceased publication in 1984, after Warner Communications sold the consumer division of Atari to Jack Tramiel, the founder of Commodore International, who focused his efforts on Atari's personal computers in order to compete with his old company. Atari's arcade division stayed with Warner Communications for a while, and eventually became Time-Warner Interactive, who sold it to Midway Games, Inc.,
In 1998 the magazine name was co-opted for Atari enthusiast site "atariage.com". It is unrelated to the original publication.
Issue 1 Volume 1 of Atari Age Magazine was released May/June 1982
Design Director - Tony Prizzi
Club Director - Parker Jerrell