Association of Malayalam Movie Artists
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| Full name | Association of Malayalam Movie Artists |
|---|---|
| Members | 460+ |
| Key people | Innocent, President |
| Office location |
P.T.C. Road, Thycaud, Thiruvananthapuram,Kerala, India |
| Country | India |
| Website | www.malayalamcinema.com |
P.T.C. Road, Thycaud,
Association of Malayalam Movie Artists (AMMA) is the association of film actors who work in Malayalam cinema. The association was the first of its kind in India, and the functioning of it led to formation of actors guilds in film industries of other Indian languages as well.
The membership is restricted to actors in feature films and will be admitted on the prescribed application forms with specified fees to the Executive Committee of the Association. The Governing body is the final authority to allocate the type of membership and its decision shall be final in the matter.
Types of Membership include :
Currently 460 actors have taken membership in this association.
A Governing body of this association is selected for a period of three years to manage and carry out its objectives. The officers of the Governing body shall include President, two Vice-presidents, General Secretary, Joint Secretary Treasurer and other Executive Committee members. Only members with Life Membership status can become a member of the Governing body.
The new office-bearers for the year 2015-2018 were selected as follows :
Since its formation the AMMA was involved in a number of controversies, the major one being with the Kerala Film Chamber of Commerce, which represents producers, exhibitors and distributors in Kerala. The rift started as early as April 2002 when the Chamber came out with an instruction to the film artistes against appearing in TV programmes or stage shows; the cited reason being diversion of energy of the artistes from films and loss of star value by frequent public appearance. In January 2004, the AMMA decided to participate in an award night conducted by Asianet, a private TV channel to be held on 7 March 2004. The Kerala Film Chamber of Commerce objected the move claiming that it is a breach of an agreement between the two parties which had provisions against the AMMA's members appearing in stage and television shows. Further, the Chamber president, Siyad Kokker warned that all the production work will be halted from 8 March 2004 unless the AMMA refrain from the show. The Malayalam Cine Technicians Association (MACTA), which first took a stand in favour of the Film Chamber, later decided to maintain a neutral stand in the issue. AMMA was put under pressure by some comments made by senior actors Thilakan and Lalu Alex against AMMA. Lalu Alex particularly accused that "the AMMA had betrayed the Film Chamber after signing an agreement". On 16 April 2004, the AMMA called a press meet in which they demanded changes in agreement with film chamber. They claimed that certain points in the agreement were equivalent to the denial of freedom and rights of the artistes and also detrimental to the growth of the Malayalam film industry, and sought removal of them from the agreement.
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