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Ashley Madison

Ashley Madison
Ashley madison logo.png
Type of site
Online dating service
Social network service
Available in Chinese (simplified and traditional), Czech, Danish, Dutch, English, Filipino, Finnish, French, German, Greek, Hebrew, Hindi, Hungarian, Italian, Japanese, Korean, Norwegian, Polish, Portuguese (Brazilian and European), Russian, Slovenian, Spanish (European, American), Swedish, Turkish, Ukrainian
Key people Noel Biderman
Parent Ruby Corp.
Slogan(s) Find Your Moment (Since July 2016)
Life is short. Have an affair. (Until July 2016)
Website AshleyMadison.com
Alexa rank 4,404 (Aug 2016)
Commercial Yes
Registration Yes
Users 46 million (as of July 2016)
Launched 2001
Current status Active

Ashley Madison, or The Ashley Madison Agency, is a Canadian online dating service and social networking service marketed to people who are married or in committed relationships. The Ashley Madison Agency is the world's largest online social networking community of its kind that caters to people who are already in relationships but still want to date.

It was founded in 2002 by Darren Morgenstern, with the slogan: "Life is short. Have an affair." The name comes from two popular female names, "Ashley" and "Madison".

The company received attention on July 15, 2015, after hackers stole all of its customer data—including emails, names, home addresses, sexual fantasies and credit card information—and threatened to post all the data online if Ashley Madison and fellow Avid Life Media site EstablishedMen.com were not permanently closed. By July 22, the first set of customer names were released by hackers, with all of the user data released on August 18, 2015. More data (including some of the CEO's emails) was released on August 20, 2015. The release included data from customers who had earlier paid a $19 fee to Ashley Madison to allegedly have their data deleted. The fee was also applied to people who had accounts set up against their will, as a workplace prank, or because of a mistyped email address.

On August 28, 2015, Noel Biderman agreed to step down as chief executive officer of Avid Life Media Inc. A statement released by the firm said his departure was "in the best interest of the company".

In July 2016, the parent company Avid Life Media re-branded itself to Ruby Corp. and appointed Rob Segal as the new CEO. In the same month the company dropped its signature tagline “Life is Short. Have an Affair.” to "Find your moment" and updated its brand imagery to replace the image of a woman wearing a wedding ring with a red gem-shaped symbol as its logo.


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