Asahi Camera

Asahi Camera (アサヒカメラ, Asahi kamera^?) is a Japanese monthly photographic magazine.

The first issue was that for April 1926. It has from the outset been published by Asahi Shinbun-sha, publisher of the newspaper Asahi Shinbun. The headquarters is in Tokyo.

From the January 1941 issue, it merged with the magazines Geijutsu Shashin Kenkyū (芸術写真研究, "Technique Photograph Studies") and Shōzō Shashin Kenkyū (肖像写真研究, "Portrait Photograph Studies"). Publication was suspended with the April 1942 issue.

Publication resumed after the Second World War with the October 1949 issue. Its cover employed a monochrome portrait of a girl by Ihei Kimura, who would become a major contributor.

Asahi Camera attempts to satisfy interests in all areas of photography, with short portfolios in monochrome and color by established and new photographers (most but not all of them Japanese), contests for readers, articles about technique, and (accounting for much of the magazine's bulk) news and tests of equipment. The April 2006 issue, for example, has over four hundred pages (many of them advertising, but the great majority editorial) with five or more pages devoted to work by each of ten photographers, the announcement of the latest Kimura Ihei Award, articles about equipment (new, old and even future), contests, and much else.

Even if one considers only its uninterrupted years of publication, from 1949, Asahi Camera is the oldest surviving Japanese photography magazine. Like any magazine that attempts to satisfy people with very different interests, it is sometimes criticized for not serving any of them particularly well, but its equipment reviews appear to be as rigorous as any and it continues to attract some of the best photographers for its portfolios. Like many photographic magazines, a lot of its covers somehow happen to show conventionally attractive young women (sometimes nude), and the overall impression it gives is unadventurous, but daring is a rare commodity in the Japanese magazine market and Asahi Camera does display work that cannot be regarded as at all commercial.

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