As It Occurs To Me

The final recording of As It Occurs To Me at Leicester Square Theatre on 20 June 2011. From left: Dan Tetsell, Richard Herring, Emma Kennedy, Christian Reilly
Hosted by	British Comedy Guide
Genre	Comedy
Updates	Weekly
Debut	13 October 2009
End date	2017
Website	comedy.co.uk/podcasts/as_it_occurs_to_me/

As It Occurs To Me (or AIOTM (aiotm)) is an internet comedy sketch and stand-up show written and performed by Richard Herring and co-starring Dan Tetsell, Emma Kennedy and Christian Reilly. It was performed between 2009 and 2011 at the Leicester Square Theatre and occasionally at the Bloomsbury Theatre and was made available as a podcast through the British Comedy Guide website. The show ran for three series, including three specials. In March 2014 Herring announced that the show could make a return in a filmed format depending on fans funding the filming of the project in return for extra content from his other shows. After a successful Kickstarter in 2016, the show returned in a monthly format.

Herring discussed the possibility of creating an internet sketch show on The Collings and Herrin Podcast and particularly as part of a presentation with Andrew Collins to the Radio Academy at Millbank, London in November 2008. There he argued that the advent of podcasting meant it was no longer necessary for comedians to have to air their material via television or radio stations and that the "do it yourself" nature of the internet meant greater creative control. Having to answer to broadcasters had hindered many of Herring's earlier projects and the controversy surrounding Russell Brand and Jonathan Ross's "Sachsgate" scandal had meant that rules at that time had been tightened even further. Herring decided to pioneer the idea the following year. While the show is free to download, there is an admission fee to attend the recording in order to cover costs.

The style of the show is very similar to Herring's BBC Radio 2 show That Was Then, This Is Now (or TWTTIN) featuring four of the five stars of that show. Whereas the format of TWTTIN was based around historical events of the week of broadcast, AIOTM is based around events or ideas which have occurred to Richard Herring that week; the show usually being written the weekend prior to performance. Herring's habit of turning his show titles into acronyms is continued in As It Occurs To Me, which has the abbreviation "AIOTM", which is repeated by the audience every time it is said on stage. The show is recorded live and put out as a podcast unedited, retaining any mistakes and ad-libs. The rough nature of the show is frequently referred to in the show itself.