Arts and Crafts movement

The Arts and Crafts movement was an international movement in the decorative and fine arts that began in Britain that was started by William Morris and William de Morgan (and his company, Morris co)and flourished in Europe and North America between 1880 and 1910, emerging in Japan in the 1920s. It stood for traditional craftsmanship using simple forms, and often used medieval, romantic, or folk styles of decoration. It advocated economic and social reform and was essentially anti-industrial. It had a strong influence on the arts in Europe until it was displaced by Modernism in the 1930s, and its influence continued among craft makers, designers, and town planners long afterwards.

The term was first used by T. J. Cobden-Sanderson at a meeting of the Arts and Crafts Exhibition Society in 1887, although the principles and style on which it was based had been developing in England for at least twenty years. It was inspired by the ideas of architect Augustus Pugin (1812–1852), writer John Ruskin (1819–1900), and artist William Morris (1834–1896).

The movement developed earliest and most fully in the British Isles, and spread across the British Empire and to the rest of Europe and North America. It was largely a reaction against the perceived impoverished state of the decorative arts at the time and the conditions in which they were produced.

The Arts and Crafts style emerged from the attempt to reform design and decoration in mid 19th century Britain. It was a reaction against a decline in standards that the reformers associated with machinery and factory production, and was in part a response to items shown in the Great Exhibition of 1851 that were ornate, artificial and ignored the qualities of the materials used. But it was as much a movement of social reform as design reform and its leading practitioners did not separate the two.

The art historian Nikolaus Pevsner has said that exhibits in the Great Exhibition showed "ignorance of that basic need in creating patterns, the integrity of the surface" and "vulgarity in detail". Design reform began with the organisers of the Exhibition itself, Henry Cole (1808–1882), Owen Jones (1809–1874), Matthew Digby Wyatt (1820–1877) and Richard Redgrave (1804–1888), and the dislike of excessive ornament and badly made things was not exclusive to the Arts and Crafts movement. Owen Jones, for example, declared that "Ornament ... must be secondary to the thing decorated", that there must be "fitness in the ornament to the thing ornamented", and that wallpapers and carpets must not have any patterns "suggestive of anything but a level or plain". Where a fabric or wallpaper in the Great Exhibition might be decorated with a natural motif made to look as real as possible, an Arts and Crafts, like the Artichoke design illustrated above, would use a flat and simplified natural motif.

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