Artistic Dress movement

Artistic Dress was a fashion movement circa 1850-1900 that rejected highly structured and heavily trimmed Victorian trends in favour of beautiful materials and simplicity of design. It arguably developed in Britain in the early 1850s, influenced by artistic circles such as the Pre-Raphaelites, and Dress Reform movements. It subsequently developed into more specific categories such as Aesthetic Dress and Künstlerkleid on the continent.

Dante Gabriel Rossetti and other members of the Pre-Raphaelite Brotherhood were conscious archaizers, emulating the work of the "old masters" and choosing romantic, medieval subjects. They dressed their models in long flowing gowns loosely inspired by styles of the Middle Ages. These styles were then adopted by the painters' wives and models for everyday dress. Dresses were loosely fitted and comparatively plain, often with long puffed sleeves; they were made from fabric in muted colors derived from natural dyes, and could be ornamented with embroidery in the art needlework style. Artistic dress was an extreme contrast to the tight corsets, hoop skirts and bustles, bright synthetic aniline dyes, and lavish ornamentation seen in the mainstream fashion of the period.

In the 1860s, artistic dress became popular in intellectual circles and among artists for its natural beauty; it also reinforced their social ideals of quality materials, respect for the work of the hands, and the purity of medieval design.

Aesthetic dress of the 1880s and 1890s carries on many of the external characteristics of Artistic dress (rejection of tightlacing, simplicity of line, and emphasis on beautiful fabrics), even though, at its core, Aestheticism rejected the moral and social goals of the Victorian dress reform that was its precursor. The Aesthetes' belief that the Arts should provide refined sensuous pleasure was a direct rejection of the reverence for simplicity and handwork propounded by William Morris.

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