ArsDigita was a web development company cofounded by Philip Greenspun, Tracy Adams, Ben Adida, Eve Andersson, Olin Shivers, Aurelius Prochazka, and Jin Choi and was started in Cambridge, Massachusetts in the mid-1990s. The company produced a popular Open Source toolkit, the ArsDigita Community System (ACS), for building database-backed community websites, and flourished at the peak of the Internet bubble. ACS was also the roots of OpenACS, which added PostgreSQL as a database option and gave the system a fully open-source stack.
The founders of the ArsDigita Corporation also set up a nonprofit organization, the ArsDigita Foundation, which sponsored the ArsDigita Prize, a yearly programming contest for high school students and, in 2000, a free physical school teaching an intensive one-year course in undergraduate computer science.
Recruiting was touted heavily by Greenspun, and Ars Digita became notorious among the "elite geeks" as a place where recruiting could result in significant payoffs. During the spring of 1999, for example, recruiting 5 hires would earn the employee a Honda S2000. Recruiting 10 employees would net a Ferrari F355. A trophy F355 in bright yellow was kept parked outside of the Prospect Street office in Cambridge to entice employees into recruiting. Later in the summer of 1999, as new management was brought on board, the policy was quietly changed to a lease of the cars, not outright ownership.
Recruiting was performed nationally, with four tiers of hiring, ranging in salary from $80,000 to $150,000 annually. Potential recruits were required to submit solutions to a handful of problem sets used in an Internet application development course at MIT. Some of these problem sets required the use of the Oracle object-relational database management system behind Web pages. Others were basic computer science problems such as computing a Fibonacci series recursively using the Tcl programming language.