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Arriva Max

Arriva Max
Arriva Max Logo.png
Arriva Max 16544285734.jpg
Parent Arriva
Founded September 2014
Service type Luxury bus
Routes 24 (February 2017)
Fleet Mercedes-Benz Citaro
VDL DB300/Wright Gemini 2
Scania OmniCity
Alexander Dennis Enviro400
Wright StreetLite
Volvo B9TL
VDL SB200/Wright Pulsar
Operator Arriva Buses Wales
Arriva North East
Arriva Shires & Essex
Arriva Southern Counties
Arriva Yorkshire

Arriva Max is a premium brand used by various Arriva bus subsidiaries in the United Kingdom.

In September 2014, Arriva launched the Max brand for interurban express services. The first services were launched by Arriva North East, which is cited as the creator and home of the brand (alongside jointly managed Arriva Yorkshire), with routes X10 and X11 from Newcastle to Blyth using refurbished double-deck vehicles.

The brand has since additionally been rolled out by Arriva Buses Wales, Arriva Shires & Essex and Arriva Southern Counties, as well as Arriva Yorkshire, while Arriva North East has drastically increased the number of Max branded routes within the region. Each new route is launched with Titan the Robot, to celebrate and create interest in each upgrade.

As at February 2017, there were 24 Arriva Max routes.

Max branded vehicles have leather seats, free WiFi and a modified livery, some also include charging points, furthermore some buses also include air conditioning. Initially only refurbished vehicles were used with Arriva North East and Arriva Yorkshire opting for Wright Gemini 2 bodied VDL DB300s.

Since then, Arriva North East have also refurbished Scania OmniCitys and Alexander Dennis Enviro400s but more recently have purchased brand new stock in the form of further Alexander Dennis Enviro400s, Wright StreetLites and Volvo B9TLs. Meanwhile, Arriva Yorkshire has refurbished a mixture of Wright Gemini 2/VDL DB300s and Alexander Dennis Enviro400s as well as purchasing further new Alexander Dennis Enviro400s. Elsewhere, Arriva Shires & Essex have refurbished Mercedes-Benz Citaros while Arriva Buses Wales have refurbished Wright Pulsar bodied VDL SB200s


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