Aron Erlichman
| Deuce | |
|---|---|
Deuce performing live at Uproar festival 2012
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| Background information | |
| Birth name | Aron Erlichman |
| Also known as | Tha Producer |
| Born | March 2, 1983 |
| Origin | Los Angeles, California |
| Genres | Rap rock, hip hop |
| Occupation(s) | Rapper, singer, songwriter, producer |
| Instruments |
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| Years active | 2001–present |
| Labels | Five Seven, Better Noise,Geffen |
| Associated acts | Hollywood Undead |
| Website | deucela |
Aron Erlichman (born March 2, 1983), better known by his stage name Deuce (formerly known as "Tha Producer"), is an American music producer, singer, songwriter, and rapper. Brought to fame as a producer, singer-songwriter and one of the founding members of rap rock band Hollywood Undead, Deuce has since moved on to solo work through the label "Five Seven Music", a branch of Eleven Seven Music. He is also involved in a movement with fellow rapper Truth (Vardan Aslanyan) called "Nine Lives" (often stylized as both "9LIVES" and "IX LIVES"). Deuce released his debut album of the same name on April 24, 2012, which sold 11,425 copies in its first week. Deuce has also collaborated with artists Marc Bosserman, Ronnie Radke, Brokencyde and Blood on the Dance Floor in the past.
Deuce began creating rock-based music under his birth name of Aron Erlichman, early in 2005. In 2005, he released four tracks—"Franny", "Surface Air", "Breaking Through", and "Sometimes"—from his first EP called The Aron EP on Broadjam, an Internet sharing site for opinions and ratings, where he gained little recognition. He later co-founded Hollywood Undead with Jorel Decker and Jeff Phillips, and sang clean vocals and produced instrumentals for the band, until his departure in early 2010. In early February 2012, three more pre-Hollywood Undead tracks were released and surfaced, including "Far Away", "Fallen Stone", and "Dreams".
Deuce co-founded the band Hollywood Undead as a vocalist and producer with close friend Jorel Decker (J-Dog). The band began their musical career with the creation of the rap-rock song "The Kids", which was greatly promoted by Jeffree Star. Deuce initially adopted and recorded songs with the band under the pseudonym "Tha Producer" due to his role in production but shortened this pseudonym to "Deuce" not long after. At the time of Deuce's departure, Hollywood Undead had gained success with Swan Songs, which peaked at number 22 on the Billboard 200 in its first week. A few EPs were released, the Swan Songs B-Sides EP and the Swan Songs Rarities EP in 2009 and 2010, respectively. In 2009, Hollywood Undead released their first live album, Desperate Measures, which peaked at number 29 on the Billboard 200.
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