"Arms Of Loren" | ||||
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Single by E'voke | ||||
Released | 1996, 2002, 2012 | |||
Format | CD, cassette, 12" vinyl, Digital download | |||
Genre | House music, trance music | |||
Length | 5:48 | |||
Label | Manifesto, Inferno Records, Pinball Records | |||
Songwriter(s) | Barry Leng & Duncan Hannant | |||
Producer(s) | Barry Leng and Duncan Hannant | |||
E'voke singles chronology | ||||
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Music video | ||||
"Arms of Loren" on YouTube |
"Arms Of Loren" is a single by the duo E'voke first released in 1996. The track has been re-released numerous times.
Following the chart success of "Runaway", E'voke recorded the track with producers Barry Leng and Duncan Hannant. The resulting track was signed to Manifesto Records, who commissioned a remix by Nip & Tuck which removed the vocal bridges and restructured the lyrics of the chorus. Radio edits of both the Nip & Tuck remix and the original version (entitled the Steinway Mix) were issued on promotional CDs with the Nip & Tuck version being the lead radio version (the Steinway radio edit went on to be unreleased on the commercial release). A video to a slightly edited version of the Nip & Tuck edit was released.
The track received heavy support from numerous DJs including Pete Tong, Judge Jules, Sasha and Paul Oakenfold and expectations for chart success were high for the track upon its release on 22 July 1996 on CD, 12-inch and cassette. However, upon release, the track reached #25 in the UK Top 40 before falling to #38 the following week, then to #54. The track would spend a further three weeks in the UK Top 200. Following the commercial failure of the track, a follow-on single would not be released on Manifesto Records.
The track was also released in France with a special set of remixes released on vinyl. The commercially unreleased Steinway radio edit of the track was released on the French CD single.
Despite the commercial failure of the track, "Arms Of Loren" continued to be played frequently in clubs over the following years and the track did make a brief re-appearance in the UK Top 200 in March 1998, reaching #155.
In 2001, the head of Inferno Records, who had been a fan of the track and thought that it had never reached its potential, played the track over the phone to DJ Ferry Corsten, who liked the track and decided to produce a remix for Inferno Records based on the Nip & Tuck remix (a chill-out remix by Tranquillo would use the vocal layout from the original Steinway Mix). A white label, followed by promotional copies of Corsten's remixes, were issued towards the end of 2001. Indeed, the promotional copies labelled the track "Arms Of Loren 2001" though the track would not actually be released until 21 January 2002. The track became a club hit and momentum began to build for the track's commercial release in January, often a quiet time of year in which not many sales were needed to reach the higher ends of the UK chart. There were rumours of original vocalists Marlaine and Kerry reforming to promote the track however ultimately only Kerry became involved in the re-release, appearing in the video with a model who lip-synced to Marlaine's vocals.