Area code 533

The Personal communication service area codes (5XX), are non-geographic area codes reserved for personal communications services. The 500 code was authorized by the United States Federal Communications Commission, and introduced into the North American Numbering Plan in 1995. It is defined by ATIS as "a set of capabilities that allows some combination of personal mobility, terminal mobility, and service profile management".

In 1995 AT&T introduced a "follow-me" service under the brand name of AT&T True Connections using the 500 area code. It was designed to replace the AT&T EasyReach 700 service. Other local exchange carriers and interexchange carriers introduced similar competitive services.

AT&T True Connections service was not well received. Companies, hotels, and others with PBX equipment continued to block the dialing of 500 because it was a caller-paid number. Phone-sex services also began using the 500 prefix and forwarding the calls to various foreign countries.

The 500 prefix is still registered to a variety of phone companies, and is being used for non-geographic services including dial-up modem access.

In 1996 AT&T attempted to migrate users to its revised service called "Personal Reach" 800, built on a toll-free (receiver-paid) platform rather than the original (caller-paid) 500 program. AT&T has a patent (59078110) on "personal reach service".

AT&T then licensed and transferred all personal reach services to MCE, Inc. MCE was supposedly the company providing the back-end system for all personal reach services to AT&T. No public information was released on the transfer away from AT&T. Subscribers were notified by mail that bills would begin to arrive from MCE instead of AT&T. It is also believed that MCE is a subsidiary of EMNS, Inc., a web hosting company in Chicago. MCE continues to supply personal reach service using the AT&T transport network.

AT&T True Connections was discontinued by AT&T in 2000, following the Federal Communications Commission approval of its tariff to cease providing the service.

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