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April in Paris Ball


April in Paris Ball was an annual US gala event whose mission was to serve charity and Franco-American relations. Established in 1952 at the Waldorf Astoria New York in New York City, it was the idea of Claude Philippe, the hotel's banquet manager, who enlisted Elsa Maxwell to help organize it.

The first event was a celebration of the 2,000th birthday of the city of Paris and was held in 1951. When it was decided to make the ball an annual event, the name was changed to the April in Paris Ball.

The April in Paris Ball was the brainchild of Claude Philippe, the banquet manager of the prestigious Waldorf Astoria, with the chief goal being to improve Franco-American relations, to share cultures, and to help provide assistance to US and French charities, aside from commemorating the 2000th anniversary of the founding of Paris. The first ball was called the Paris Birthday Ball and was held on May 7, 1951. When the ball became an annual event, its name became the April in Paris Ball. While the hotel's management handled invitations and publicity, other details were coordinated by socialites.Elsa Maxwell was given the primary responsibility in organizing it. Mrs. William C. T. Gaynor served as general chairman of the ball in 1954-57.

It was initially held annually in April, but according to Ann Vaccaro, former executive director of the ball, it was changed to October because "Mr. Philippe decided that because there are so many balls in the spring he would make it in October". After being changed to October, it often marked the start of the US fall social season. It was staged in the Grand Ballroom at the Waldorf for eight years before moving to the Hotel Astor in 1960, the Seventh Regiment Armory in 1961, and other venues.

The ball was designed to cater for "very, very high-class people" according to Vaccaro. Raffle tickets cost US$100 per person and offered opulent prizes such as a US$5000 bracelet and other jewels, expensive furs, perfumes and even cars. In the 1960 event, prizes given included a Ford Thunderbird car, a Chinchilla coat, a Renault Dauphine, a TV Hi-Fi system, an electric typewriter, 25 cases of expensive French wines, original paintings and porcelains, jewels, clocks, evening bags and a pedigree poodle, with gift boxes given to guests which included gold key rings and jewelry, champagne and brandy, Maxim ashtrays, pipes, silver bottle openers, hats and scarves, and flowers. Every guest was said to have gone home with at least one gift in return. In the 1979 event, some US$106,000 worth of prizes were given out. Over its history, the ball, which was exempt from tax, earned millions of dollars, which went primarily to over 20 American charities such as the American Cancer Society, with 15 to 20% going towards French charities. A staff of three people were paid full-time throughout the year to organize it. Of the expenses of the ball, founder Philippe stated "We charge the most, give the most, and make the most — it's a success formula". Bernard F. Gimbel served as chief treasurer.


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