April Masini

April Masini (born 1964) is an American advice columnist also known for her political advocacy for the television and film industry in Hawaii.

April Masini has won a following as an expert on dating and relationships who supports traditional gender roles and argues that the feminist movement has damaged relationships in America. Her opinions on dating and relationships have been regularly quoted in major news outlets from The Wall Street Journal and Fox News to The New York Times and Washington Post, along with her advice on a range of other issues, including money (she has been hired by TD Bank as an analyst and consultant), careers, media and celebrities, and politics. More than 27,000 questions have been asked and answered on her advice forum.

Masini is supportive of American troops and the families and relationships they leave behind during training and deployment overseas. Numerous questions from those connected to the military have been answered on her forum, and she has advised military spouses with young children: "Keep a scrapbook of everything that goes on with you and the children while he's gone, so that you can cuddle up with him when he returns and go over each page."

April Masini was an analyst for TD Bank's 2016 "Love & Money Survey" and served as TD Bank's relationship expert consultant for media interviews. "Money is a great commonality," she advises. "And when couples feel that they’re a team, sharing success and failures, they bond more closely." On the other hand, "Financial infidelity is a big deal breaker in relationships. Keeping secret purchases and transactions doesn’t instill trust, and it makes the person who finds out these secrets feel there are other secrets yet to be found."

In 2007, Masini was hired by Procter & Gamble's Old Spice as the Dating and Relationship Editor for its "Voice of Experience" campaign announcing that "Nationally recognized relationship expert and author April Masini––featured everywhere from Maxim to The New York Times––will give the female perspective on what guys need to have a dating streak to be envied."

Masini has appeared as a featured guest on The Wall Street Journal's podcast "Do Men Still Have to Pay on the First Date?" and the The O'Reilly Factor, as well as host of Everything You Need to Know About Sex.

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