Applelink

AppleLink was the name of both Apple Computer's online service for its dealers, third party developers, and users, and the client software used to access it. Prior to the commercialization of the Internet, AppleLink was a popular service for Mac and Apple IIGS users. The service was offered from about 1986 to 1994 to various groups, before being superseded by their short-lived eWorld and finally today's multiple Apple websites.

The original AppleLink, which went online in 1985, was a service available only to Apple employees and dealers, and shortly thereafter to Apple University Consortium members. Apple's consumer 800 number in fact touted this fact, promoting your dealer as the place to turn for help because of his access to AppleLink. In the late 1980s the service was also opened up to software developers, who could use it both as an end-user support system as well as a conduit to Apple development for questions and suggestions.

AppleLink used client software written in Pascal under contract to Apple by Pete Burnight/Central Coast Software. The program extended the desktop metaphor of the Macintosh Finder to encompass the areas on the remote server site. These were displayed as folders and files just as local folders and files were. In addition, there was a set of public bulletin boards, and the ability to use email via the service — although initially only between AppleLink users. File transfer for drivers and system software was another important role, and for this Apple created the AppleLink Package format to combine and compress the two forks of a Macintosh file into one for storage and sending. Apple also developed their Communications Control Language (CCL) for AppleLink, a language still used in a very similar form for today's Macintosh modem scripts.

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