Apple Retail Store
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| Industry | |
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| Founded | May 19, 2001 Tysons Corner Center Fairfax County, Virginia, U.S. |
| Founder | Ron Johnson |
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Number of locations
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World: 496 stores in 21 countries (270 US/225 elsewhere) United States: 270 China: 40 United Kingdom: 38 Canada: 29 Australia: 22 France: 20 Italy: 16 Germany: 15 Spain: 11 Japan: 8 Hong Kong: 6 Switzerland: 4 Netherlands: 3 Sweden: 3 Brazil: 2 Turkey: 2 United Arab Emirates: 3 Belgium: 1 Macau: 1 Mexico: 1 Singapore: 1 |
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Key people
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| Products | |
| Parent | Apple Inc. |
| Website | www |
Apple Store is a chain of retail stores owned and operated by Apple Inc. The stores sell Mac personal computers, iPhone smartphones, iPad tablet computers, iPod portable media players, Apple Watch smartwatches, Apple TV digital media players, software, and select third-party accessories.
The first Apple Stores were originally opened as two locations in May 2001 by then-CEO Steve Jobs, after years of attempting but failing store-within-a-store concepts. Seeing a need for improved retail presentation of the company's products, he began an effort in 1997 to revamp the retail program to get an improved relationship to consumers, and hired Ron Johnson in 2000. Jobs relaunched Apple's online store in 1997, and opened the first two physical stores in 2001. Despite initial media speculation that Apple would fail, its stores were highly successful, bypassing the sales numbers of competing nearby stores and within three years reached US$1 billion in annual sales, becoming the fastest retailer in history to do so. Over the years, Apple has expanded the number of retail locations and its geographical coverage, with 496 stores across 21 countries worldwide as of May 2017. Strong product sales have placed Apple among the top-tier retail stores, with sales over $16 billion globally in 2011.
In May 2016, Angela Ahrendts, Apple's current Senior Vice President of Retail, unveiled a significantly redesigned Apple Store in Union Square, San Francisco, featuring large glass doors for the entry, open spaces, and rebranded rooms. In addition to purchasing products, consumers can get advice and help from "Creative Pros" - individuals with specialized knowledge of creative arts; get product support in a tree-lined Genius Grove; and attend sessions, conferences and community events, with Ahrendts commenting that the goal is to make Apple Stores into "town squares", a place where people naturally meet up and spend time. The new design will be applied to all Apple Stores worldwide, a process that has seen stores temporarily relocate or close.
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Wikipedia