Apple Boutique
| Private company | |
| Industry | Retail (boutique) |
| Fate | Dissolved |
| Founded | 1967 |
| Founder | The Beatles |
| Defunct | 1968 |
| Headquarters | London, United Kingdom |
|
Key people
|
Pete Shotton Jenny Boyd |
| Products | Clothing |
| Owner | Apple Corps |
| Website | http://www.applecorpsltd.com/#/store |
Coordinates: 51°31′13.25″N 0°9′24.03″W / 51.5203472°N 0.1566750°W
The Apple shop was a retail store located in a building on the corner of Baker Street and Paddington Street, Marylebone, London. It opened on 7 December 1967 and closed on 30 July 1968. The shop was one of the first business ventures by The Beatles' fledgling Apple Corps.
The concept of the shop was that everything in it was for sale. The aim, as described by Paul McCartney, was to create "a beautiful place where beautiful people can buy beautiful things". In practice, the stock was overwhelmingly fashion garments and accessories. John Lennon vetoed the use of the word "boutique", but the venture has come to be popularly called the "Apple Boutique".
The launch party on 5 December 1967 was attended by John Lennon and George Harrison with their wives, as well as Eric Clapton, Jack Bruce, Cilla Black and Kenneth Tynan, who were sipping apple juice as the shop had no alcohol licence. Invitations read "Come at 7.46. Fashion Show at 8.16." suggesting a degree of precision and planning not subsequently realized in the management of the business. Footage of the event shows Simon Posthuma playing Arabic music on a flute, Barry Finch playing a small drum, and Josje Leeger playing finger cymbals to the guests.
...
Wikipedia