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Apkujeong

Apgujeong-dong
Korean transcription(s)
 • Hangul
 • Hanja
 • Revised Romanization Apgujeong-dong
 • McCune–Reischauer Apkujǒng-tong
Apgujeong, Seoul
Apgujeong, Seoul
Apgujeong dong gangnamgu.PNG
Country South Korea
Area
 • Total 2.53 km2 (0.98 sq mi)
Population (2001)
 • Total 33,036
 • Density 13,058/km2 (33,820/sq mi)

Apgujeong-dong (Korean pronunciation: [apk͈udʑʌŋdoŋ]; Hangul압구정동; Hanja狎鷗亭洞) is a ward of Gangnam-gu in Seoul, South Korea. It is considered one of the wealthiest neighborhoods in South Korea, where one square meter costs up to $10,000. The dong originates from a pavilion with the same name founded by Han Myung-hoi, a high-ranking government official during the Joseon dynasty. It is an upmarket residential, fashion, shopping, and educational area. The Hanja name translates into "Seagull Pavilion," a reference to his nickname, which itself was a reference and a mark of peace when viewing a group of seagulls flying.

One of the main shopping area is Apgujeong Rodeo Street, along with Cheongdam-dong Fashion Street in Cheongdam-dong and Garosu-gil in Sinsa-dong, which are connected by the main avenue Apgujeong-ro. It is seen as a fashionable and trendsetting destination.

The area is filled with upscale department stores, shops, boutiques, hagwons, cafes and restaurants. Two main department stores, Hyundai Department Store and Galleria Department Store, are located in this area with both being Flagship Stores.

Apgujeong Rodeo Street is located opposite the Galleria Department Store, with shops of local and international designers as well as Nori Market, The Vanessa Bruno outlet, Mui Mui Cafe, and On Friday Restaurant.


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