Aoi (song)
| "Aoi" | |
|---|---|
| Song by Sakanaction | |
| from the album Sakanaction | |
| Language | Japanese |
| Released | February 27, 2013 |
| Recorded | 2013 |
| Genre | rock, pop, electronic dance music |
| Length | 4:18 |
| Label | Victor Entertainment |
| Songwriter(s) | Ichiro Yamaguchi |
| Producer(s) | Sakanaction |
"Aoi" (English: "Blue", Japanese pronunciation: [aoi]) is a song by Japanese band Sakanaction. Used as the 2013 theme song for NHK's broadcasts of professional soccer matches, the song was one of two promotional singles from their sixth studio album Sakanaction (2013). Sakanaction wrote the song specifically for NHK, taking inspiration from soccer, and from the associations of the word blue in Japanese, due to the colors use as the color of the Japan national football team.
Released as a bonus on iTunes for pre-ordering Sakanaction on February 27, 2013, the song was used to promote the album on Japanese radio stations. It peaked at number 27 on the Billboard Japan Hot 100 chart a week after the release of Sakanaction. Critically, CDJournal reviewers responded positively to the song, believing the guitar-based rock, dance beat and vocal choir showed off a signature style of the band.
In 2015, a musical presentation using the song was created by NHK Media Technology and NHK Enterprises, shown in 3D with an 8K resolution and 22.2 surround sound. It was unveiled at the 2015 Media Technology! exhibition in Shibuya in November 2015.
The band were contacted by the promotions team of Mode Gakuen to write a commercial song for their 2012 advertisements in October 2011, when the band had just begun performing their Sakanaquarium 2011 tour for Documentaly. This was the first time the band had been asked to write a piece of music specifically for a purpose (though songs on Documentaly had been used for commercial tie-ups, these had been organized after the songs had been completed). The band recorded the song after the tour finished, and planned to release it as a single at the beginning of 2012. However, while this was happening, the band were contacted to write a theme song for the Tsuyoshi Kusanagi drama 37-sai de Isha ni Natta Boku: Kenshui Junjō Monogatari, which disrupted their plans for the single. The theme song, "Boku to Hana", was released in May 2012, while the Mode Gakuen commercial "Yoru no Odoriko" was released in August 2012.
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