Antonio Percassi
| Antonio Percassi | |
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photo of Percassi
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| Born | June 19, 1953 |
| Nationality | Italian |
| Occupation | President of Percassi, Atalanta football club President |
| Website | http://www.percassi.it/index.html |
Antonio Percassi (born June 9, 1953) is an Italian former footballer and entrepreneur.
Antonio Percassi is president of the holding company Odissea Srl which includes the cosmetics brands KIKO, Madina and Womo, the Orio Center shopping center, and Atalanta B.C.
Percassi made his debut as a footballer for the Atalanta when he was seventeen. His sports career ended when he was 23, when he left to pursue his career as an entrepreneur.
In June 2010, Antonio Percassi returned as President of Atalanta, a position he held from 1990–1994.
This marked the beginning of the Percassi activities in the retail field, and a thirty-year collaboration with the Benetton family. Over the years Percassi headed the development of the most important brands, United Colors, Zerdodici, Sisley, and Playlife, in the Italian and international markets.
The collaboration with Benetton was the first major partnership responsible for the growth of Percassi. Other collaborations in the retail development field include those with the Swatch, Nike, Levi, Calvin Klein, Guess, and Tommy Hilfiger brands, in addition to luxury brands such as Gucci, Ferrari and Ralph Lauren.
In 2012, Percassi bought Madina, the historic make up brand founded in 1993 by Intercos, and Percassi founded Womo, the men’s body care brand.
In 1997, Antonio Percassi has also ventured into the cosmetics market with the brand Kiko Make Up Milano, with the help of his son Stefano. The Kiko brand has a prestigious reputation and experienced rapid international expansion.
Then, in 2001, Percassi joined with the Inditex Group, to bring the Zara brand into the Italian market. The first Zara megastore opened in the Corso Vittorio Emanuele in Milan. Additional stores have been opened up.
In 2007, Antonio Percassi partnered with designer Flavio Briatore in developing the luxury-clothing brand, Billionaire Italian Couture.
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Wikipedia