Anonymous Raw General Manager

The Anonymous Raw General Manager was a professional wrestling authority figure in WWE, who anonymously controlled the Raw brand from June 21, 2010 to July 18, 2011. The Anonymous General Manager controlled the show by sending emails to a laptop, the emails were usually read on-screen by its spokesperson, Michael Cole. Hornswoggle was revealed to be the Anonymous Raw General Manager after the character returned for one night on July 9, 2012. In November 2014, the Anonymous General Manager made a brief return to television, but was, for a second time, removed from power.

Mr. McMahon first unveiled the Anonymous Raw General Manager on June 21, 2010, after firing the previous general manager, Bret Hart. While Michael Cole often acted as the spokesperson, the Anonymous Raw General Manager once used a computerized voice when it was interviewed by Edge on The Cutting Edge. The interview ended with Edge destroying the General Manager's laptop. Occasionally the Anonymous General Manager left hints at its true identity, such as dropping catchphrases from popular superstars, however these were red herrings. The Anonymous General Manager controlled Raw until July 2011, when it was phased out in favor of COO Triple H and Vice President of Talent Relations John Laurinaitis without its identity ever being revealed.

As buildup towards Raw 1000, previous Raw general managers returned for one night only to control the show. The Anonymous Raw General Manager returned on July 9, 2012. There, it was revealed that Hornswoggle had been the Anonymous General Manager throughout its first run. According to former WWE writer Kevin Eck, WWE had no plans regarding an identity for the Anonymous Raw General Manager before it was initially fizzled out. Hornswoggle was suggested by a writer during a creative team meeting as a joke which played off the poor reception to an earlier storyline where Hornswoggle had been revealed to be Mr. McMahon's illegitimate child.

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