Angus Reid (market research)

Angus Reid (born December 17, 1947 in Regina, Saskatchewan) is the Chairman of the Angus Reid Institute. He has been the recipient of a Canada Council Doctoral Fellowship, the Entrepreneur of the Year award for the Pacific Region in the "services" Category, and was inducted into the Marketing Hall of Legends in 2010. In 1996, he received an honorary Ll.D. degree from the University of Manitoba He has also been awarded honorary doctorates from Simon Fraser University (2003) and Carleton University (2008).

Reid is Canada’s best-known and longest-practising pollster. He’s spent more than four decades asking people what they think and feel about top social, governance and economic issues.

From 1979 to 2001, he was founder and CEO of Angus Reid Group, a market research supplier that grew into the largest research firm in Canada, with revenues of $60 million. It was sold to Ipsos in 2000, to later operate as Ipsos-Reid. Operations in Canada still continue under the name Ipsos as the Canadian arm of the global Ipsos Group.

In 2004, he became CEO of Vision Critical, a software development company. Shortly after, he created Angus Reid Strategies (which integrated with Vision Critical) to apply Vision Critical’s technologies to market research. In 2011, Angus Reid became the Chairman at Vision Critical.

In 2014, Reid retired from Vision Critical to found the Angus Reid Institute, a not-for-profit organization dedicated to the advancement of public opinion research in Canada on critical social, economic and policy issues.

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