Angelo Dalle Molle

Angelo Dalle Molle
Born	4 November 1908 Mestre
Died	2001
Nationality	Italian
Occupation	businessman, philanthropist
Known for	Cynar, Dalle Molle Foundation

Angelo Dalle Molle (4 November 1908 – 2001) was an Italian businessman and Utopian philanthropist. In 1952 he invented and patented Cynar, a bitter aperitivo based on artichoke leaves, which became famous partly due to advertisements with Ernesto Calindri and the slogan "contro il logorio della vita moderna", "against the stress of modern life".

Dalle Molle was born in Mestre, on the lagoon of Venice, on 4 November 1908. In 1952 he invented and patented Cynar, a bitter aperitivo/digestivo based on artichoke leaves, which quickly became popular through the slogan "contro il logorio della vita moderna", "against the stress of modern life", and the appearances on Carosello of Ernesto Calindri drinking it in the middle of the Milan traffic. His company later acquired the Crodo mineral water company which made the non-alcoholic bitter aperitivo Crodino. In 1976 he sold his company to the Dutch group Bols (though he retained the rights to the slogan); he then used the proceeds of the sale to buy a controlling share-holding. He also bought the Villa Barberigo at Stra, on the Brenta canal, and became a patron of the arts and of social and scientific research.

Dalle Molle believed that information technology could or should improve the quality of life, and established the Fondation Dalle Molle pour la qualité de la vie, or Dalle Molle Foundation for the Quality of Life, in 1971 to promote research into ways in which it might do so, including artificial intelligence. Through it he set up four research institutes in Switzerland.

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