Andrew Ehrenberg
| Andrew S. C. Ehrenberg | |
|---|---|
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| Born |
1 May 1926 Bochum, Germany |
| Died | 25 August 2010 (aged 84) London, UK |
| Spouse(s) | Clemency Ehrenberg |
| Parent(s) | Else (Zimmermann) and Hans Ehrenberg |
| Website | http://www.marketingscience.info/name-and-founders |
Andrew Ehrenberg (1 May 1926 – 25 August 2010) was a statistician and marketing scientist. For over half a century, he made contributions to the methodology of data collection, analysis and presentation, and to understanding buyer behaviour and how advertising works.
Andrew Ehrenberg was born in Germany in 1926 into a well-known academic family. His father was Hans Ehrenberg, his uncle was the historian Victor Ehrenberg, and Geoffrey and Lewis Elton his cousins. He moved to England with his parents in 1938, and attended Queen's College, Taunton. Subsequently he studied statistics at Kings College, Newcastle and Cambridge University.
In 1951, he became Lecturer in Statistics at the Institute of Psychiatry in London, and in 1955 moved into commercial marketing research and consulting, where his writings on statistical methodology in marketing research and wider fields soon became well-known. In 1970, he was invited to take the Chair of Marketing and Communication at the London Business School, where he remained for 23 years, eventually taking up a Research Chair.
In 1993, Ehrenberg became Professor of Marketing at the London South Bank University where he founded the Centre for Research in Marketing, and started the Research and Development Initiative which was funded by businesses internationally to pursue and disseminate quantitative marketing knowledge. The R. and D. I. became closely associated with the Marketing Science Centre at the University of South Australia and in 2004, Ehrenberg was succeeded as Director of the R. and D. I. by Professor Byron Sharp of the School of Marketing at UNISA. In 2005, Ehrenberg retired completely from the R. and D. I.
The Marketing Science Centre has now been expanded by the University of South Australia to form The Ehrenberg-Bass Institute for Marketing Science and the Centre for Research in Marketing at LSBU was renamed the Ehrenberg Centre for Research in Marketing in 2005, and Dr. Dag Bennett is now the director. The former R. and D. I. has been incorporated into both the above.
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