Andrea Phillips
| Andrea Phillips | |
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| Born |
July 20, 1974 Michigan, United States |
| Occupation | Game designer, Author |
| Website | |
| www |
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Andrea Phillips (born 20 July 1974) is an American transmedia game designer and writer. She has been active in the genres of transmedia storytelling and alternate reality games (ARGs), in a variety of roles, since 2001. She has written for, designed, or substantially participated in the creation of Perplex City, the BAFTA-nominatedRoutes (a project of Channel 4), and The 2012 Experience, a marketing campaign for the film 2012.
Phillips came to the genre in 2001, when she co-moderated the Cloudmakers mailing list which served players of "The Beast", the ARG which revolved around the release of the movie A.I. Artificial Intelligence. The Cloudmakers community encompassed thousands of players of the game and eventually included a "guide," walking players step-by-step through the game as it happened, a "journey", describing in prose the content of the game and its backstory, and a "trail", functioning as an FAQ to organize the multiple sites and widespread information sources present within the game. As a player of the game, Phillips co-wrote "the journey" and contributed to versions 4.5 through 9.0 of "the trail".
In 2005, Phillips transitioned from being a player of transmedia and alternate reality games to being a designer of them. She was hired by Mind Candy as an "'ad hoc' polymath", doing "'a little bit of whatever it takes to keep the game rolling,' be it designing and writing puzzles, or live event coordination.". Perplex City was the first "freestanding" alternate reality game to run as a stand-alone project rather than as a marketing vehicle for a traditional media project and Phillips stayed with the project until Mind Candy announced in 2007 that Perplex City was being put on indefinite hold.
In 2008, Phillips was hired as Lead Game Designer for Routes, a multimedia game targeted at British teenagers and run by Channel 4 and the Wellcome Trust. Routes included interactive Flash games, an alternate reality game, a television documentary featuring Katherine Ryan, and a series of webisode videos. The project ran live for eight weeks between January and March 2009 and won or was shortlisted for a number of industry awards. It won a 2010 International Visual Communications Association (IVCA) Gold award in the Web 2.0 category and the IVCA Grand Prix award the same year. It was also a BAFTA nominee in the Children's Interactive category in 2009 and a BIMA winner for content.
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