Andrea Guerra (business manager)

Andrea Guerra (born 26 May 1965) is an Italian business manager.

Andrea Guerra was CEO of Luxottica from 27 July 2004 to 31 August 2014. Before he worked for ten years in Merloni Elettrodomestici, now Indesit Company, ultimately becoming managing director. On 1 October 2016 he will take the role of executive chairman at Eataly.

Guerra was born in Milan, and began his professional activity with Marriott Italia, where he rose to the office of marketing manager. In 1994 he joined Merloni Elettrodomestici, where for six years he held responsible jobs in sales, production and central services. In 2000 he was appointed group's CEO, replacing outgoing manager Francesco Caio which was at the end of his mandate, and thus became the Italian youngest CEO of a listed company. Under his guidance, Merloni Elettrodomestici increased sales each year and closed 2003 with €3,008 million, 21% more than the previous year. In 2004 Andrea Guerra left this position to join Luxottica, and his place at Merloni Elettrodomestici was taken over by general manager Marco Milani. In addition to official recognition from Merloni Elettrodomestici for the results achieved during his tenure, Andrea Guerra was included in the 2004 Financial Times list of "25 business stars".

Andrea Guerra joined Luxottica in 2004 as CEO, in place of Roberto Chemello, who had held that position since 1985. Under Guerra's stewardship, the value of Luxottica's share price rose from €14 in 2003 to €40 in 2014, and company sales almost tripled, from €2.8 billion in 2003 to over €7 billion in 2013. Andrea Guerra stayed his position until 1 September 2014, when Leonardo del Vecchio, Luxottica's founder and chairman announced his departure at the end of the board of directors term. In recognition of his work at Luxottica, Guerra was named the second-best CEO in Italy in the 2014 Thomson Reuters classification, behind Mario Greco, Assicurazioni Generali's CEO.

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