Amy Cuddy

Amy Cuddy
Amy J. C. Cuddy. Photo by Evgenia Eliseeva
Born	Robesonia, Pennsylvania
Nationality	American
Institutions	Rutgers University Kellogg School of Management Harvard Business School
Alma mater	University of Colorado Princeton University
Thesis	The bias map: behavior from intergroup affect and stereotypes (2005)
Doctoral advisor	Susan Fiske
Website people.hbs.edu/acuddy

Amy Joy Casselberry Cuddy is an American social psychologist, author and lecturer known for her research on stereotyping and discrimination, emotions, power, nonverbal behavior, and the effects of social stimuli on hormone levels.

Cuddy is an Associate Professor of Business Administration at Harvard Business School, in the Negotiation, Organizations & Markets Unit. Her TED talk, delivered at TEDGlobal 2012 in Edinburgh, Scotland, and posted in October 2012, has been viewed more than 40 million times and ranks second among the most-viewed TED talks.

Cuddy has studied the origins and outcomes of how people judge and influence each other. She has done experimental and correlational research on stereotyping and discrimination (e.g., against Asian Americans, elderly people, Latinos, working mothers), the causes and consequences of feeling ambivalent emotions (e.g., envy and pity), nonverbal behavior and communication, and hormonal responses to social stimuli.

In December 2015 Cuddy published the book, Presence: Bringing Your Boldest Self to Your Biggest Challenges.

As a lecturer Cuddy has spoken about the psychology of power, influence, nonverbal communication, and prejudice.

Cuddy graduated from Conrad Weiser High School.

Cuddy holds a PhD in Social Psychology from Princeton University, an MA in Social Psychology from Princeton University and a BA in Social Psychology from the University of Colorado.

Prior to joining Harvard Business School, Cuddy was an Assistant Professor at the Kellogg School of Management at Northwestern University, where she taught leadership in organizations in the MBA program and research methods in the doctoral program; and an Assistant Professor of Psychology at Rutgers University, where she taught undergraduate social psychology. At Harvard Business School, she has taught MBA courses on negotiation, and power and influence, as well as executive education courses.

Along with Susan Fiske and Peter Glick (Lawrence University), Cuddy developed the Stereotype Content Model (SCM) and the Behaviors from Intergroup Affect and Stereotypes (BIAS) Map. These are used to make judgments of other people and groups within two core trait dimensions, warmth and competence, and to discern how these judgments shape and motivate our social emotions, intentions, and behaviors.