American Egg Board
| Agency overview | |
|---|---|
| Formed | December 22, 1975 |
| Headquarters | Chicago, IL |
| Agency executives |
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| Key documents | |
| Website | www |
The American Egg Board (AEB) is a United States checkoff marketing organization, which focuses on marketing and promotion of eggs for human consumption. The AEB is best known for its long-running slogan, "The Incredible, Edible Egg".
The American Egg Board (AEB) is a checkoff organization, meaning that it is funded by a levy against its members for each unit they produce; in this case, an amount per case of eggs shipped. Through the AEB, U.S. egg producers come together, in accordance with statutory authority, to establish, finance and execute coordinated programs on research, education and promotion—all geared to drive demand for eggs and egg products. The Board consists of 18 members and 18 alternates from all regions of the country, nominated by the egg industry, and appointed by the U.S. Secretary of Agriculture. AEB and all program activities are funded by U.S. egg producers, subject to USDA approval. AEB is located in Chicago, Ill.
American egg farmers approved the creation of the American Egg Board in a 1975 referendum, when they realized the need for one national voice promoting the Incredible Edible Egg. It was created by the Egg Research and Promotion Order pursuant to the Egg Research and Consumer Information Act of 1974. A referendum was conducted November 3-28, 1975, by the Agricultural Marketing Service and seventy-three percent of eligible producers approved the program. The Egg Board established by the order became the American Egg Board beginning July 9, 1976.
In 1977, American egg farmers also began work on an advertising campaign to increase demand for eggs – its first television commercial began airing in 1977, touting the nutritional benefits as "The Incredible, Edible Egg" featuring actor James Hampton. In 1993, the American Egg Board launched a new advertising campaign called "I Love Eggs", in which the campaign ran from 1993 to 1997. In 1998, the American Egg Board launched another advertising campaign called "If it ain't eggs, it ain't breakfast, i love eggs".
The American Egg Board also promotes the many facets of egg products and the unique functionalities they contribute to many packaged food products. The term ‘egg products’ refers to processed and convenience forms of eggs for foodservice and food manufacturers. These products can be classified as refrigerated liquid, frozen, dried, and pre-cooked products. Additionally, the American Egg Board also works with foodservice professionals to keep eggs on top of evolving food trends, emerging consumer needs and changing competitive landscapes.
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