American Basketball League 1996-98

The American Basketball League, often abbreviated to the ABL of 1996 was an independent professional basketball league for women in the United States. At the same time the ABL was being formed, the National Basketball Association (NBA) was creating the Women's National Basketball Association (WNBA). Both organizations came into existence during a surge in popularity for women's basketball in the United States that followed the perfect 35–0 national championship season for the Connecticut Huskies in 1995 and the undefeated, gold medal-winning performance of the United States Women's basketball team at the 1996 Summer Olympics.

The ABL lasted two full seasons: 1996–97 and 1997–98. The Atlanta Glory and Long Beach Stingrays folded prior to the start of the 1998–99 season, and were replaced by two expansion teams, the Chicago Condors and Nashville Noise. On December 22, 1998; with almost no warning, the ABL declared Chapter 11 bankruptcy and suspended operations. Each team had played between 12 and 15 games of the 1998–99 season.

The ABL got off the ground before the WNBA, and at least early on its quality of play was higher than the rival league. This was partly due to the league's signing of a majority of players from the 1996 USA women's national team. Although the WNBA was bankrolled by the NBA, the ABL offered higher salaries. The two leagues didn't compete directly; the ABL played during the winter while the WNBA played during the summer. Despite this, the ABL ultimately found the WNBA's stronger financial resources--augmented by the NBA's marketing muscle--to be too much to overcome.

Some of the ABL's problems were of its own making. The league operated as a single-entity structure, which was intended to control costs until it found its feet. However, it also meant that even the most basic decisions related to team operations had to go through the league office in Palo Alto, California. League officials were so fixated on national sponsorships that they hamstrung the teams' efforts to market themselves locally. The ABL was also underfinanced. According to Condors general manager Allison Hodges, she was on her way to a press conference announcing her team's name when the league office called to say the season was canceled. Minutes later, the office called back to say the season was on again. Hodges and the other general managers only found out about the league's shutdown when they were in the middle of their weekly conference call, though she suspected league officials had decided to pull up stakes long before then.

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