Ambassador Theatre Group
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| Limited company | |
| Industry | Entertainment |
| Founder | |
| Headquarters | Woking, Surrey, United Kingdom |
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Number of locations
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45 theatres and 1 cinema complex in 3 countries (UK, USA & Australia) |
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Key people
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| Owner |
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Number of employees
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3,500 (June 2013) |
| Website | atgtickets |
The Ambassador Theatre Group (ATG) is a major international theatre organisation headquartered in the United Kingdom, with offices in London, New York, Sydney, Mannheim and Cologne. ATG's key operations comprise three inter-related activities: theatre ownership and management; theatre producing activity; and ticketing and marketing operations.
ATG runs 46 venues in Britain, the US and Australia. The company is among the most prolific theatre producers in the world with co-productions in the UK, New York, across North America, Europe, Asia and Australia. It is considered a market leader in theatre ticketing services through ATG Tickets, LOVEtheatre and Group Line.
The company was founded and run by the husband-and-wife team of Sir Howard Panter and Rosemary Squire OBE, who from 2010 – 2016 topped The Stage 100 list of prominent UK theatre personalities.
ATG's business model involves the combination of theatre ownership with production management, marketing and ticket operations. ATG manage (and in some cases own) venues, mainly theatres, which host shows for paying audiences, including but not exclusively limited to shows created by its production functions; ATG's production functions create shows, which are hired out for performance at theatres including but not exclusively limited to theatres managed by ATG; and ATG's ticketing and marketing function sells and charges fees for selling tickets, for venues, including but not exclusively limited to venues owned by ATG.
ATG manage 45 theatres and one cinema in the Britain, the USA and Australia. ATG’s portfolio of 12 West End theatres include the Apollo Victoria, Donmar Warehouse, Duke of York’s, Fortune, Harold Pinter, Lyceum, Phoenix, Piccadilly, Playhouse, Savoy and Trafalgar Studios 1 and 2. ATG has regional UK theatres in Aylesbury, Birmingham, Brighton, Bristol, Bromley, Edinburgh, Folkestone, Glasgow, Liverpool, Manchester, Milton Keynes, Oxford, Richmond, Southport, Stoke-on-Trent, Sunderland, Torquay, Wimbledon, Woking and York. In New York, ATG owns the Lyric Theatre, the largest theatre on Broadway and in December 2015, ATG entered into a long-term lease for the Hudson Theatre on Broadway, from a subsidiary of Millennium & Copthorne Hotels PLC (M&C).
In 2015, ATG acquired ACE Theatrical Group (ACE), a company which specialises in the operation, design, development and construction of world-class, live performance venues throughout North America. These currently are the King’s Theatre in Brooklyn, New York; the Saenger Theatre in New Orleans, Louisiana; the Mahalia Jackson Theater for the Performing Arts in New Orleans, Louisiana; the Majestic Theatre in San Antonio, Texas; and the Charline McCombs Empire Theatre in San Antonio, Texas. Also in 2015, ATG became leaseholder and took over the management of the Theatre Royal, Sydney’s oldest theatrical institution, one of the city’s premier venues and ATG’s first theatre in the Asia-Pacific region.
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