AmTran logo, as seen on the roof of a school bus
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Subsidiary of Navistar International (1991-2002) | |
Industry | Transportation |
Fate | Re-named IC Corporation in 2002 |
Predecessor | Ward Industries, Inc. |
Successor | IC Corporation |
Founded | 1980 |
Defunct | 2002 |
Headquarters | Conway, Arkansas, U.S. |
Area served
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North America |
Products |
School Buses Commercial Buses |
Parent | Navistar International (1991-2002) |
American Transportation Corporation (better known as AmTran) was an American manufacturer of school bus bodies. Founded in 1980, the company traces its roots back to Ward Body Works, established in 1933. Following the 1979 bankruptcy filing of Ward Body Works, AmTran was formed; in 1991, the company was acquired by Navistar International, a move that would begin a series of alignment between school bus body manufacturers and chassis suppliers. The AmTran corporate headquarters and manufacturing facilities were located in Conway, Arkansas.
In 2000, the company was rebranded as International Truck and Bus (some vehicles continued with AmTran branding). In 2002, the name was changed again to IC Corporation, and today is known as IC Bus.
During the late 1970s, the school bus manufacturing industry was in relative turmoil. From the early 1950s, the segment was dependent on student population growth related to the baby-boom generation. By the beginning of the 1980s, the last of the generation had completed their secondary education, leading to a decrease in student population growth across the United States.
At the time, Ward Body Works was among "the Big Six" full-line school bus manufacturers (alongside Blue Bird, Carpenter, Superior, Thomas, and Wayne). The declining economy of the late 1970s also cut into the profitability of all school bus manufacturers. Of the of "Big Six", Superior and Ward were the hardest hit. Following the 1975 closure of its secondary manufacturing facility in Pennsylvania, Ward amassed over $20 million in debt by 1979.
In July of 1980, Ward Industries filed for Chapter 11 bankruptcy. In the filing, the family-owned company declared $21.5 million in liabilities. As Ward Industries was a significant manufacturer in the central Arkansas region, the Wards sought for a way to keep the doors of the company open.
With company president Charles Ward selling off his stake in the company, Ward Industries was acquired by an investment group (assisted by then-Arkansas Governor Bill Clinton) named MBH, Inc. MBH was an acronym for the first letters of the last names of each of the 4 investors: Thomas E "Mack" McLarty, J.W. "Buddy" Benafield and two Kansas City brothers, R.L. "Dick" Harmon and Robert Harmon. McLarty and Benafield each held ⅓ ownership; the Harmon brothers together held the remaining ⅓ ownership. MBH reopened Ward Industries as American Transportation Corporation (AmTran). As Ward Industries continued to hold significant market share in the school bus segment, AmTran chose to retain the Ward brand name for school buses though non-school bus products adopted the AmTran brand in 1981.