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Always (Erasure song)

"Always"
Erasure single always.jpg
Single by Erasure
from the album I Say I Say I Say
B-side "Tragic"
Released 11 April 1994
Format 12", 7", cassette, CD
Recorded 1994
Genre Synthpop
Length 3:57
Label Mute (UK)
Elektra (U.S.)
Writer(s) Vince Clarke, Andy Bell
Producer(s) Martyn Ware
Erasure singles chronology
"Who Needs Love Like That" (Hamburg Mix)
(1992)
"Always"
(1994)
"Run to the Sun"
(1994)

"Always" is a synthpop ballad by British group Erasure. It was released in 1994 as the first single from their sixth studio album I Say I Say I Say. Mute Records issued the single in the UK, while Elektra Records released it in the U.S. "Always" was written by Erasure members Vince Clarke and Andy Bell, and is produced by Martyn Ware.

The song is built on the synthesized harmony of Clarke and Bell's subdued vocals and lyrics. The music video features Bell in a Chinese scroll painting-inspired backdrop; it was directed by the French filmmaker Jan Kounen.

The song's chorus is in 17/4 time signature.

The song quickly became Erasure's 13th Top 10 on the UK Singles Chart, peaking at number four. In the United States, the single became Erasure's third Top 20 hit on the Billboard Hot 100, peaking at number 20, six years after their last major U.S. pop hit. On the U.S. Hot Dance Music/Club Play chart, "Always" climbed to number six.

The 2009 mix of the song (found on Pop! Remixed and on Total Pop! The First 40 Hits) is featured in the Robot Unicorn Attack video game.

The song has been covered live as an intro piece by synthpop musician MNDR.

In 2012 the synthpop band Xiu Xiu covered the song for a Record Store Day single.


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