Alum Bay is a bay near the westernmost point of the Isle of Wight, England, within close sight of the Needles rock formation. Of geological interest and a tourist attraction, the bay is noted for its multi-coloured sand cliffs.
Alum Bay is the location of a classic sequence of upper Paleocene and Eocene beds of soft sands and clays, separated by an unconformity from the underlying Cretaceous Chalk Formation that forms the adjoining headland of West High Down. Due to geological folding of the Alpine orogeny, the strata in the main section of the bay are near vertical, with younger rocks with progressively lower dips to the west. The sands are coloured due to oxidised iron compounds formed under different conditions.
Alum Bay Chine begins as a small wooded valley descending eastward from the junction of the B3322 and the road to Headon Hall. It soon broadens into the clay ravine through which the path and chairlift from Needles Park descend to the beach.
On the clifftop there is an amusement park with fairground rides, souvenir shops and a cafe. During the summer season a chair lift takes tourists to and from the pebble beach below. Alternatively, a footpath leads to the beach via Alum Bay Chine. From the beach boat trips frequently leave to tour the Needles.
A traditional product of Alum Bay, and a fixture of Isle of Wight tourist shops, is the creation of ornaments using the coloured sands layered in vials and jars. The sands also were used for sand painting pictures, a popular craft in Victorian times known as marmotinto.
In the past, visitors to the bay could climb the foot of the cliffs and dig out the sand themselves, but are now discouraged from doing so due to the dangers of erosion. The Needles Park has a facility where people can make bottles of sand, using sand gathered from the frequent rockfalls. In the past it was possible to buy Alum Bay coloured sand by mail order and make one's own sand pictures and bottles at home.