Alticor

Alticor, Inc.

Type	Private
Industry	Holding company
Founded	1959 as Ja-Ri Corporation 1963 as Amway Corporation 2000 as Alticor, Inc.
Headquarters	Ada, Michigan, U.S.
Area served	Worldwide
Key people	Steve Van Andel (chairman); Doug DeVos (president)
Revenue	US$ 9.2 billion (2010)
Owner	DeVos & Van Andel families
Number of employees	13,000
Subsidiaries	Amway, Amway Global, Gurwitch Products
Website	Alticor.com

Alticor is an American corporation, privately owned and run by American families of DeVos and Van Andel. It was established in 1999 to serve as the parent company for a handful of business ventures, most notably the multi-level marketing company Amway and Amway Global, and a manufacturing and distribution company, Access Business Group. In 2006, Alticor purchased Gurwitch Products from Neiman Marcus Group Inc., an investment firm and Gurwitch Product CEO Janet Gurwitch.

Founded in 2006, Alticor Corporate Enterprises is a subsidiary holding corporation of Alticor's non-direct selling companies: Amway Hotel Corporation, Gurwitch Products, Interleukin Genetics, Metagenics and Fulton Innovation. Pyxis Innovations Inc., formed in 2000, purchase ownership in Interleukin Genetics and is a wholly owned subsidiary of Alticor Inc.

Alticor subsidiary Amway Hotel Corporation owns the Amway Grand Plaza Hotel in downtown Grand Rapids, Michigan, which opened in 1913 as the Pantlind Hotel. It was purchased, refurbished, expanded, and renamed in 1981. The company also owns and operates the Courtyard by Marriott at Plaza Towers in Grand Rapids.