Alt attribute

The alt attribute is the HTML attribute used in HTML and XHTML documents to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered.

The alt attribute is used by "screen reader" software so that a person who is listening to the content of a webpage (for instance, a person who is blind) can interact with this element. Every image should have an alt attribute to be accessible, but it need not contain text. It can be an empty or null attribute: alt=.

The attribute was introduced in HTML 2 and in HTML 4.01 was required for the img and area tags. It is optional for the input tag and the deprecated applet tag.

Here is an image for which the alt attribute is "In the sky flies a red flag with a white cross whose vertical bar is shifted toward the flagpole."

The HTML for this image might be something like the following:

A visually impaired reader using a screen reader such as Orca will hear the alt text in place of the image. A text browser such as Lynx will display the alt text instead of the image. A graphical browser typically will display only the image, and will display the alt text only if the user asks it to show the image's properties or has configured the browser not to display images, or if the browser was unable to retrieve or to decode the image.

An alternative alt attribute value would be "The Danish flag".

The alt attribute does not always have to literally describe the contents of the image. Keep in mind the purpose and context of the image and what would be useful to someone who cannot see it. The alt attribute is supposed to be an alternative for the image, usually stating its purpose. For example, an image of a warning sign should not have alt text “a triangle with a yellow background, black border and an exclamation mark”, but simply “Warning!”—unless, of course, the alt text's purpose is to show what the warning symbol actually looks like.

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