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Alpha Broadcasting

Alpha Media LLC
Alpha Media
Industry Mass media
Genre Radio broadcasting
Predecessor stations owned by Triad Broadcasting, L&L Broadcasting LLC, Main Line Broadcasting, Alpha Broadcasting
Founded Portland, Oregon (2014 (2014))
Founder Lawrence R. "Larry" Wilson
Headquarters Portland, Oregon, US
Number of locations
135
Key people
Larry Wilson (Chairman)
Bob Proffitt (President/CEO)
Donna Heffner (CFO)
Website www.alphamediausa.com

Alpha Media LLC is a radio broadcasting company based in Portland, Oregon and led by Lawrence R. "Larry" Wilson. The group does business under the Alpha Media name.

It was formed from the merger of Alpha Broadcasting, L&L Broadcasting, and Main Line Broadcasting on July 1, 2014.

It owns its radio stations through Alpha Media Licensee, LLC. At its formation, it owned 68 radio stations in 12 markets, along with two theatres (in Portland and San Antonio) and a digital marketing firm in Peoria, Illinois.

Alpha Broadcasting was founded in 2009 in Portland, Oregon by Larry Wilson, combining radio properties from CBS Radio and Rose City Radio.

On April 17, 2014, L&L Broadcasting announced that it has agreed to merge with Alpha, while purchasing the stations of Main Line Broadcasting. The combined entity became known as Alpha Media.

The broadcasting group was sometimes referred to as Live and Local.

L&L was formed in 2012 to buy all but two of the radio stations of Triad Broadcasting for $21 million; the deal, involving 32 stations in 5 radio markets, closed in May 2013, and transfer was finalized in June 2013. L&L immediately arranged for the 6 stations in the Fargo, North Dakota market to be sold to Jim Ingstad.

In August 2013, L&L arranged to buy, from YMF Media (Yucaipa Companies and Earvin "Magic" Johnson), the six stations formerly owned by Inner City Broadcasting in the Jackson, Mississippi radio market.

In September, 2013, L&L definitively agreed to purchase an additional 5 stations in Columbia, South Carolina from YMF Media.

On April 17, 2014, L&L Broadcasting announced that it has agreed to merge with Alpha Broadcasting, while purchasing the stations of Main Line Broadcasting.

On October 10, 2014, Alpha Media announced that it will be purchasing the remaining stations owned by Buckley Broadcasting in Bakersfield and Merced, California. These were the last stations remaining to be divested by Buckley, which had begun to sell off its radio assets in 2008. The purchase of the Buckley stations was consummated on December 31, 2014, at a price of $5.8 million.


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