Allan Herschell Company

The Allan Herschell Company specialized in the creation of amusement rides, particularly carousels and roller coasters. The company manufactured portable machines which could be used by traveling carnival operators. It was started in 1915 in the town of North Tonawanda, just outside Buffalo, New York, US.

Herschell, together with James Armitage, created the Armitage Herschell Company in 1873. In 1883, his son William traveled to London, England to meet former Limonaire Frères employee Eugene de Kleist. Backed by Armitage Herschell, in 1888 DeKliest set up band organ production in North Tonawanda, founding the North Tonawanda Barrel Organ Factory. The company produced a range of barrell-organ based products, suited for all ranges of fairground attraction.

Armitage Herschell remained in operation until the early 1900s. The company carved many portable carousels, made simple in style. Surviving steam riding galleries are located in Mississippi and Maine. In 1901, Herschell left the Armitage Herschell Company due to financial complications, thus allowing De Kliest to buy the pair out, and seek new investment from his association with Rudolph Wurlitzer.

Herschell created the Herschell Spillman Company with his in-laws, the Spillmans. Herschell Spillman started out creating and carving carousels in a traditional style, but later branching out to create larger park machines, such as elaborate carousels with many types of animals. Surviving carousels can be found in California, Michigan, and Maryland. The Herschell–Spillman Motor Company Complex at North Tonawanda was listed on the National Register of Historic Places in 2013.

The company later dropped Herschell's name and was known as the Spillman Engineering Company. The company continued to make the same style of carousel, though later it focused more on horses with a few menagerie styled machines. Surviving carousels can be seen in North Carolina and the Strong National Museum of Play in Rochester, New York.

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