Aliwan Fiesta

Aliwan Fiesta is an annual event that gathers different cultural festivals of the Philippines in Star City Complex in Pasay City wherein contingents compete in dance parade and float competitions, as well as in a beauty pageant. Organized by Manila Broadcasting Company (MBC) together with Cultural Center of the Philippines (CCP) and the cities of Manila and Pasay, the event is dubbed as "The Mother of All Fiestas," with prizes totaling to P3 million (roughly US$70,000). Aliwan Fiesta, which began in 2003, aims to showcase the different Filipino cultures and heritage not only to the people in Metro Manila but also to the rest of the world. The contingents, meanwhile, aim to promote their respective regions both economically and tourism-wise. It was originally organized as a visual extravaganza for the Christmas season, but it has since been held during the summer months of either April or May.Aliwan is a Tagalog word for "entertainment" or "amusement." For 2010, the colorful banner at the Roxas Blvd. entrance proclaimed the fiesta as THE PHILIPPINES GRANDEST FIESTA.

Aliwan Fiesta is divided into three categories: Cultural Street Dance Competition (the main event), Float Parade, and Reyna ng Aliwan (Queen of Entertainment/Amusement) beauty pageant. Each of the country's 18 regions have the option to send up to two contingents representing its respective cultural festival, as well as an option to send a representing float and or beauty pageant contestant. However, the roster of entries for the cultural dance and float competitions are limited. In 2008, the number of slots for cultural dance was increased from 20 to 24 groups, which was completed as early as January. Each contingent in the cultural street dance competition—totaling up to 100 dancers as well as hundreds of musicians and support staff members—have undergone stringent elimination cycles during various local festivals before being chosen to compete in Aliwan Fiesta. The highlight of the event is when all competing festivals show off their dance skills while parading for four kilometers (about 2½ miles) along Roxas Boulevard from Quirino Grandstand to Aliw Theater grounds located near CCP. The festivals range from the well-known such as Sinulog of Cebu City, and Panagbenga of Baguio City, to the obscure but just-as-interesting feasts like Alikaraw of Hilongos, Leyte, Padang-Padang of Parang, Shariff Kabunsuan, and Pamitinan Festival of Rodriguez, Rizal. Side events also include a bazaar featuring different regional products, a photography contest, an inter-scholastic dance competition (interpreting dance tunes played on MBC radio stations), Filipino street games, and a fireworks display.

...
Wikipedia