Alfred Robinson (businessman)
Alfred Robinson (1806–1895) was an American businessman and author in 19th century Alta California of Mexico and California of the United States. Robinson wrote Life in California in 1846, an influential early description of the region, and Juaneño Native American people.
Alfred Robinson sailed to Alta California in 1829 in the employ of Bryant, Sturgis and Company, a Boston-based firm in the California hide and tallow trade. He married Anita de la Guerra de Noriega y Carrillo, of the locally prominent de la Guerra family of Santa Barbara. The marriage party is described by Richard Henry Dana, Jr., in "Two Years Before the Mast".
After the Mexican Cession, and California was annexed by the U.S. in 1848 and became a state in 1850, Robinson worked for the Pacific Mail Steamship Company, and as a land manager during the 1850s through the 1880s.
In 1868 he formed the Robinson Trust with Abel Stearns, the most important land owner in Southern California in Los Angeles County. The real estate sales partnership included four San Francisco investors; Samuel Brannan, E. F. Northam, Charles B. Polhemus, Edward Martin. The era of the large cattle ranchos was on the way out. In its place came agriculture, as ranchos were broken up and generally sold in 40-acre (160,000 m2) farms and ranches. The Trust acted as sales agents for the subdivisions. In order to gain maximum coverage for their campaign, they linked themselves to the 'California Immigrant Union' and helped guide that organization’s sales pitches.
Alfred Robinson died in San Francisco in 1895.
In 1846, Alfred Robinson published Life in California, a comparatively sympathetic portrait of the lifeways and Californios political vicissitudes of the region under the Mexican Republic. The book subsequently went through several reprintings.
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