Alfred Neubauer (29 March 1891 in Neutitschein – 22 August 1980 in Stuttgart) was the racing manager of the Mercedes-Benz Grand Prix team from 1926 to 1955.
Neubauer's father, Karl Neubauer, was a furniture-maker in Neutitschein, which then was part of the Austro-Hungarian Empire. Karl christened his only son Alfred, but the child quickly became known to family and friends as Friedl.
Neubauer used to repair motor vehicles while he was an officer during his service in the Imperial Austrian army. After the First World War, he joined the Austrian car manufacturer Austro-Daimler, where Ferdinand Porsche appointed him to be chief tester. From 1922 onwards, Neubauer also drove in races, although without any great success. In 1923, when Ferdinand Porsche moved to the Daimler Works at Stuttgart (Daimler-Benz was not founded until 1926), he took Neubauer with him. In 1926, recognizing that he himself was not a great racing driver, Neubauer got an inspiration that let him create the position of racing team manager (Rennleiter).
Racing drivers in those days being isolated from the outside, they often did not know their position in a race. Occasionally a driver would learn that he had won after a race merely by surprise. To overcome this situation, Alfred Neubauer devised a well thought-out system, with flags and boards, to give his drivers more tactical information. When he tried out the system for the first time at the 1926 Solituderennen on 12 September 1926, the chief steward demanded angrily that he leave the track, since his 'antics' were irritating the drivers. To Neubauer's explanation that he was the Rennleiter, the organizer responded: ‘Are you mad? I’m the Rennleiter’.
The Mercedes-Benz team was soon winning races with SS and SSK racing cars, frequently in the hands of Rudolf Caracciola, the best driver during those days. Neubauer's contribution lay not just in his tactical skill, but also in the perfectionistical, almost military drill of the pit crew, which constantly gave the team a time advantage over its rivals.