Alfred Dunhill Ltd.
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| Ltd. | |
| Industry | Men's Luxury Retail |
| Founded | London, England (1893) |
| Founder | Alfred Dunhill |
| Headquarters | London, England |
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Area served
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Worldwide |
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Key people
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Andrew Maag (CEO) |
| Products |
Men's Apparel Accessories Leather Goods Fragrances |
| Parent | Richemont |
| Website | www |
Alfred Dunhill, Ltd. is a British luxury goods brand, specialising in ready-to-wear, custom and bespoke menswear, leather goods, and accessories. The company is based in London, where it also owns and operates a leather workshop. The company is currently owned by Richemont and managed by CEO Andrew Maag.
The business was developed by Alfred Dunhill after he inherited his father's saddlery business on London's Euston Road at the age of 21 in 1893. Alfred Dunhill, responding to the growing demand for automobiles at this time, developed a line of accessories called "Dunhill's Motorities". This first collection included car horns and lamps, leather overcoats, goggles, picnic sets and timepieces, which provided the company with the strap line of "Everything But The Motor".
Within a few years the business moved towards the luxury market with the opening of two Dunhill Motorities stores in Mayfair. By this time, Dunhill's had become known not only for motoring accessories but also for motoring attire. The Dunhill Motorities catalogue featured over 1,300 items.
The launch of the Dunhill pipe was a logical step from Motorities; in 1904 Alfred had patented a "Windshield Pipe" to help a driver combat the effects of wind and weather in his open top car. Alfred's first tobacconist and pipe shop opened in 1907 on Duke Street. Its proximity to the clubs of St. James's and Pall Mall helped to ensure instant success, with a loyal and distinguished customer base. After the First World War, Dunhill expanded internationally, opening an office in New York in 1921 at Fifth Avenue and 42nd Street, followed by its first continental European store in 1924 at 15, Rue de la Paix in central Paris.
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Wikipedia