Alex Baldock
| Alex Baldock | |
|---|---|
| Born |
Alexander David Baldock November 1970 (age 47) |
| Nationality | British |
| Education | Oundle School |
| Alma mater | Worcester College, Oxford |
| Occupation | businessman |
| Title | CEO-designate of Dixons Carphone |
| Term | February 2018- |
| Predecessor | Sebastian James |
| Spouse(s) | Amy Roberts |
| Children | 4 |
Alexander David Baldock (born November 1970) is a British businessman, former banker, and the CEO-designate of Dixons Carphone.
Alexander David Baldock was born in November 1970. He was educated at Oundle School, followed by a degree in modern history from Worcester College, Oxford.
Baldock started his career as a management consultant, before joining Barclays. From 2008 to 2012, Baldock worked for the asset finance company, Lombard, a division of RBS Group, rising to managing director.
In 2012, Baldock joined Shop Direct as CEO. In October 2017, Baldock announced that he would be leaving Shop Direct at the end of January 2018.
In January 2018, Sebastian James resigned as CEO of Dixons Carphone, to run Boots UK, "in a surprise move days before it updates the City on its Christmas trading performance", and will be succeeded by Baldock, who has been CEO of the online retailer Shop Direct since 2012.
Baldock is married to garden designer Amy Roberts, and they have four children.
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Wikipedia