The Alberta Motor Association (AMA) is a non-profit membership organization serving Alberta and the Northwest Territories. The organization, founded in 1926 with 1400 members; original dues were $6.50.
It is headquartered in Edmonton and is affiliated with the Canadian Automobile Association (CAA) and the AAA (formerly American Automobile Association) and had 855,000 members as of October 2008. The Alberta Motor Association provides its members with roadside assistance service, a range of auto touring and leisure travel services, insurance services, and member discounts with partners. AMA Financial has also begun offering a variety of mortgage and Guaranteed Investment Certificate products to members.
The Association is one of the largest CAA/AAA affiliates in North America.
AMA publishes its member's Magazine AMA Insider from its Edmonton Headquarters.
The association also owns Bridgewater Bank, a Calgary-based chartered bank.
On August 8, 2016, the AMA announced that an executive was dismissed for cause related to "fraudulent activity". The Canadian Broadcasting Corporation reported the AMA had commenced a lawsuit against the former vice-president of information technology seeking recovery of $Cdn 8.2 million related to fraudulent invoices.