Aiyyaa

Aiyyaa
Theatrical release poster
Directed by	Sachin Kundalkar
Produced by	Anurag Kashyap Guneet Monga Viacom 18 Meraj Shaikh
Written by	Sachin Kundalkar
Starring	Rani Mukerji Prithviraj Subodh Bhave Nirmiti Sawant
Music by	Amit Trivedi
Cinematography	Amalendu Choudhary
Edited by	Abhijeet Deshpande
Production company	Viacom 18 ShowMaker Pictures
Distributed by	ShowMaker Pictures
Release date	12 October 2012 (2012-10-12)
Running time	152 minutes
Country	India
Language	Hindi

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Aiyyaa (Translation: Ouch/Oh My) is a 2012 Indian erotic romantic comedy film starring Rani Mukerji and Prithviraj in the lead roles. This film is the debut Bollywood film of Malayalam actor Prithviraj Sukumaran. The film is written and directed by Sachin Kundalkar and is jointly produced by Anurag Kashyap and Viacom 18. The trailer for the film was released on 6 September 2012. The movie was released on 12 October 2012. Aiyyaa did well at the Indian box office, but was ultimately considered a flop due to the negative reviews and poor overseas performance.

The story is about a Marathi girl Meenakshi (Rani Mukerji) falling in love with a Tamil artist Surya (Prithviraj Sukumaran). She is a librarian at a college. She has five members in her family(including herself): A wheelchair ridden grandmother (Jyoti Subhash) who is blind and has gold teeth, her father who smokes four cigarettes together, her mother (Nirmiti Sawant) who is obsessed with marriage, and her brother Nana (Amey Wagh) whose only love in life is dogs. To add to her miseries the government garbage bin is placed right in front of her home. To escape the craziness of her family, Meenakshi lives her life in dreams, and in her dreams the only thing she's doing is dancing and enacting her favourite actresses: Madhuri, Sridevi, Juhi etc. Then there is Maina or "Gaga Bai"(Anita Date), her colleague, an eccentric woman who dresses up in weird ensembles inspired by pop star Lady Gaga. Meenakshi's family is looking for a suitable groom but Meenakshi, who doesn't believe in arranged marriages, is waiting for her prince and wants her dream wedding. That's when Surya (Prithviraj) enters. Surya is an art student, and the moment Meenakshi looks at him she falls in love with his tanned skin and a mysterious fragrance emanating from him. By this time her family has found the 'right guy' Maadhav (Subodh Bhave) for her, and are rushing with her wedding. The rest of the film involves Madhav running around after Meenakshi, and Meenakshi following Surya.Nana gets engaged to Maina under bizarre circumstances when Meenakshi goes missing on her engagement date when she actually was following Surya and ends up in his incense sticks factory. Meenakshi learns that Surya's fragrance, that she got enthralled to, was actually because of his involvement in the factory. In the end, Meenakshi eventually succeeds in winning over Surya's heart and they get engaged in a traditional Maharashtrian ceremony.