Agritourism or agrotourism, as it is defined most broadly, involves any agriculturally based operation or activity that brings visitors to a farm or ranch. Agritourism has different definitions in different parts of the world, and sometimes refers specifically to farm stays, as in Italy. Elsewhere, agritourism includes a wide variety of activities, including buying produce direct from a farm stand, navigating a corn maze, slopping hogs, picking fruit, feeding animals, or staying at a bed and breakfast (B&B) on a farm.
Agritourism is a form of niche tourism that is considered a growth industry in many parts of the world, including Australia, Canada, the United States, and the Philippines. Other terms associated with agritourism are "agritainment", "value added products", "farm direct marketing" and "sustainable agriculture".
People have become more interested in how their food is produced. They want to meet farmers and processors and talk with them about what goes into food production. For many people who visit farms, especially children, the visit marks the first time they see the source of their food, be it a dairy cow, an ear of corn growing in a field, or an apple they can pick right off a tree.
Farmers and ranchers use this interest to develop traffic at their farm or ranch, and interest in the quality of their products, as well as awareness of their products.
While revenue and education are often primary drivers for farmers to diversify their operations and invite guests onto their property, safety isn't always a top priority. Accidents involving tractors, wagon rides, trips, falls, and traffic occur at agritourism operations on a regular basis.
Data and specific cases of agritourism-related injuries are tracked and stored by researchers and scientists. Some of this data is available at publicly accessible sites such as AgInjuryNews.org.
Agrotourism in Latvia is a popular international tourist destination with many farming tours available such as grain, vegetable, fruit, dairy, and livestock. The farms display the lifestyles and work of active farmers, farming processes, farm products, and the opportunities and positive aspects of a life in the countryside. Tourists can learn how food is made from the field to the final product whilst also engaging in harvesting if possible. Some tours focus on traditional local Latvian cuisine such as cottage cheese, buckwheat, seaberry buckthorn, caraway cheese, dark rye bread and cured meats. Brewing beer is also widely popular with plenty of breweries producing a wide array of beer types. In addition, farms are gaining popularity that promote and teaches the way Latvian's traditionally used to live and farm their produce .