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AerisWeather

AerisWeather LLC
Formerly called
WeatherNation, LLC
Industry Media
Headquarters Excelsior, Minnesota
Parent Media Logic
Website www.aerisweather.com

AerisWeather LLC, originally WeatherNation, LLC then Broadcast Weather, is owned by Paul Douglas and Todd Frostad and is based in Excelsior, Minnesota.

Paul Douglas first had the idea for outsourced weather production in 1979 but shelved it due to the expected high cost, mostly for satellite feeds ($5 to $7 million a month). With his lay off from WCCO-TV in 2008, Douglas started WeatherNation as broadband's availability decreased the costs. Douglas was CEO and Todd Frostad, formerly of Digital River and a commercial real estate businessman, was president and co-owner. The company hired 5 other meteorologists. One of the company's first client was the St. Cloud Times who signed on during the summer of 2009. Another was KARE in launching its Weather Now subchannel. In 2009 Media Logic, WeatherNation's parent company, purchased HamWeather, an Atlanta based company. By November 2009, the company had about two dozen clients with some being Spanish stations. WeatherNation also signed on Independent News Network which uses the company for five of its Spanish language client stations.

On May 20, 2010, the company launched The Weather Cast, a channel developed for Dish Network with the intent to replace The Weather Channel on the satellite provider. Dish, which had been negotiating with the channel on a new carriage agreement, had planned to drop The Weather Channel as a result of a dispute over a planned increase in retransmission consent payments and the provider's dissatisfaction with the channel's decreased reliance on weather forecasts in favor of reality, documentary and other entertainment programming. Weather Cast existed for four days, ceasing operations on May 24, when The Weather Channel reached a multi-year agreement with Dish Network. In June 2010, the company with Insight Communications launched CN2 cable channel to serve the state of Kentucky providing the weather.


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