Advocate (magazine)
The Advocate No. 994, October 9, 2007; Hillary Clinton is on the cover
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| Editor in Chief | Lucas Grindley |
|---|---|
| Categories | Newsmagazine |
| Frequency | Bi-monthly |
| Circulation | 175,000 |
| Year founded | 1967 |
| Company | Here Media |
| Country | United States |
| Language | English |
| Website | www.advocate.com |
| ISSN | 0001-8996 |
The Advocate is an American LGBT-interest magazine, printed bi-monthly and available by subscription. The Advocate brand also includes a website. Both magazine and website have an editorial focus on news, politics, opinion, and arts and entertainment of interest to lesbians, gay men, bisexuals and transgender (LGBT) people. The magazine, established in 1967, is the oldest and largest LGBT publication in the United States and the only surviving one of its kind that was founded before the 1969 Stonewall Riots in New York City, an incident that is generally credited as the beginning of the LGBT rights movement.
The Advocate was first published as a local newsletter by the activist group Personal Rights in Defense and Education (PRIDE) in Los Angeles. The newsletter was inspired by a police raid on a Los Angeles gay bar, the Black Cat Tavern, on January 1, 1967, and the demonstrations against police brutality in the months following that raid. Richard Mitch (using the pseudonym "Dick Michaels") and Bill Rau (under the name "Bill Rand") joined PRIDE and, along with Aristide Laurent and artist Sam Winston, transformed the newsletter into a newspaper titled The Los Angeles Advocate. The first issue bore a cover date of September 1967, and was sold for 25 cents in gay bars in Los Angeles. By early 1968, PRIDE was struggling to stay viable and Mitch and Rau paid the group one dollar for ownership of the paper in February of that year. In 1969 the newspaper was renamed The Advocate and distributed nationally. By 1974, Mitch and Rau were printing 40,000 copies for each issue.
The newspaper attracted the attention of David B. Goodstein, an investment banker from San Francisco who bought the publication in 1974. Under Goodstein's direction, The Advocate transformed into a bi-weekly national news magazine covering events important to the GLBT community, including the gay rights movement, along with arts and culture. Goodstein also worked toward reducing sex-oriented advertisements in favor of more mainstream sponsors.
Goodstein and Dr. Rob Eichberg created The Advocate Experience. Loosely based on the then-popular EST (Erhardt Seminars Training), it was a two-weekend, all-day series of extensive self-realization workshops to bring self-acceptance, awareness and tolerance within the LGBT community. Goodstein and Eichberg facilitated the workshops for much of their duration. Goodstein's later editorials remained strongly opposed state intervention during the early years of the AIDS epidemic. He argued even though "our lifestyle can become an elaborate suicidal ritual...our safety and survival depends on each of us and our individual behaviour," as opposed to government public health regulations.
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