Advocare
 |
|
| Private | |
| Industry | Nutrition & Skin Care products |
| Founded | Carrollton, Texas (1993) |
| Founder | Charles E. Ragus |
| Headquarters | Plano, Texas, United States |
|
Area served
|
United States |
|
Key people
|
Brian Connolly (CEO) |
| Products | Weight loss, nutritional supplements, sports nutrition, personal care |
| Revenue | US$ 400 million (est.) (2013) |
|
Number of employees
|
247 (est.) (2013) |
| Website | www |
Coordinates: 33°00′38″N 96°40′37″W / 33.01053°N 96.676928°W
AdvoCare International, L.P. is an American company which sells nutritional supplements, weight management, energy, and sports nutrition dietary supplements using the direct selling business model. The company was founded in 1993 by Charles Ragus and employs around 250 people in the United States. Its corporate headquarters are in Plano, Texas.
The company distributes its products in the United States through a network of approximately 60,000 independent distributors, who participate in a compensation plan based on a multilevel marketing model. The name AdvoCare is short for "Advocates Who Care".
Charles Ragus founded AdvoCare in 1993, as a multi-level marketing (MLM) company that distributes health and nutrition products. Before AdvoCare, Ragus worked as a regional vice president for Fidelity Union Insurance, and as a multi-level marketing distributor for Herbalife. He had initially founded the MLM Omnitrition International in 1989. Ragus briefly played defensive end for the National Football League's Kansas City Chiefs in the 1960s. He died in 2001 at the age 58.
In May 2007, Richard H. Wright became president and CEO of AdvoCare. Wright had previously served as Chief of Staff for US Representative Jim McCrery.
AdvoCare offers more than 90 general nutrition, weight loss, energy and sports performance products including Trim, Active, Well, Performance Elite, and the 24 Day Challenge.
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Wikipedia